ASUS released the Strix GTX 950 DC2OC at an Entry / Mainstream price of $159.99 and previous to the GTX 950 NVIDIA was stuck at the $200 price point with the GTX 960. The GTX 960 $200 price point left them vulnerable to sub $200 AMD video cards covering that price point and after an appropriate period of time the GTX 950 was born to fill the gap in the NVIDIA pricing structure. The ASUS Strix GTX 950 DC2OC utilities the same GM206 core that the GTX 960 uses but NVIDIA trimmed away a little of the hardware to make the $160 price range. AMD put out the R9 300 series including the R9 380 in the $200 ? $249 price bracket and frankly the 4G on the AMD card at that price point makes for a good seller and in most cases slightly outperforms the GTX 960, then along comes the R7 370 at the $150 dollar price range leaving Nvidia with nothing to compete at that price.