ARCTIC recently underwent a brand redesign to reflect their diversification into new market segments. However, their primary focus will no doubt still be on cooling solutions, of which we've seen a number reviewed here at Vortez under the ARCTIC Cooling sub brand. Their latest addition to an already successful line of cooling products is the ARCTIC MX-4 thermal paste. Last year saw the release of the ARCTIC MX-3 thermal paste which easily topped our chart as a risk free, non conductive and excellent performer. ARCTIC is hoping to improve on their winning formula to deliver a solution that is not only superior in quality but also much lower in price.