If you think Apple's iPhone touch screen is just a neat cell phone interface you're missing the big picture?and possibly three to four years of new products.
That's the message from UBS analyst Benjamin Reitzes. According to Reitzes, the iPhone and its touch screen interface signal the beginning of a multi-year product cycle. The analyst argues that Apple is likely to see "a replay of the iPod multiplier effect." That term refers to what happened when Apple launched the iPod, offered new online services around it and sold more Macs along the way. ZdNet has more.