AMD not eliminating ATI brand, reports false

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One of the unforeseen ramifications of the AMD-ATI hookup is the new hyper-rumor-transport bus, a new technology whereby unsubstantiated rumors become fact at an alarming rate. I lamented this sad state of affairs a few weeks ago when patently false information regarding motherboard licensing was making its way around the 'net, and now we get to do it again.

Ars Technica