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EA brand "tarnished" according to analyst
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EA brand "tarnished" according to analyst

Electronic Arts has been riding high over the last couple of years, absorbing development studios left and right and signing exclusive deals with major league sports franchises such as the NFL. However, one analyst is predicting that there may be trouble ahead for the video game giant.
Pacific Crest Securities analyst Evan Wilson told investors this morning that "poor reviews and quality are beginning to tarnish the EA brand." Wilson pointed to a survey his company had made that utilized the aggregate game ratings available at GameRankings.com. The study indicated that EA's overall game quality is continuing to fall.
ArsTechnica



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12-04-2006 12:29 AM
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