Warp2Search.net » News » September 2006 » EA strikes deal with Microsoft's Massive for in-game advertising

Advertising in video games, with a few exceptions, is rather subtle today and often perceived as a tool to increase the realism of the game experience. Get ready for even more reality down the road: Electronic Arts (EA) will use Massive's network to grow its advertising revenues in its games.

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Nemo Unregistered

#65176 Posted on: 09/01/2006 02:54 PM It wont be long before you are playing your fav game and suddenly it stops every 20 mins for a 3 minute advertising stint.... Just like on Sky. I've said for a long time that EA needs boycotting until they fall into line with what the customer wants. They are taking more and more liberties.

skepticon Unregistered

#65177 Posted on: 09/01/2006 03:35 PM EA is already on my boycott list. Do a search for "EA spouse" and you'll find out what kind of company they are.

Ihmemies Unregistered

#65179 Posted on: 09/01/2006 03:46 PM Hopefully they release "fixes" to remove the junk. If the ads are stylish like the big ones you see in cities or newspapers, it's ok. But if they are junk like in TV/Internet... duh.

Nemo Unregistered

#65184 Posted on: 09/05/2006 09:53 AM "If the ads are stylish like the big ones you see in cities or newspapers, it's ok. " ????????? Drugs?

Warp2Search.net » News » September 2006 » EA strikes deal with Microsoft's Massive for in-game advertising