ATI Technologies Inc. announced a major new business relationship between itself and Creative Labs Europe, the European operation of Creative, a worldwide leader in digital entertainment products for PC users. The relationship combines Creative?s strength in the retail channel with award-winning technology from ATI, to bring the world?s best graphics cards to more consumers. Creative Labs Europe will provide ATI with an established and trusted partner in the region with proven experience in the retail channel through its dedicated sales, marketing and merchandising force.



Peter Edinger, Vice President, ATI Technologies Europe, commented, ?We are delighted to have formed this strategic relationship with Creative Labs Europe. ?The combination of Creative?s impressive retail market strength across Europe together with ATI?s strong technology and product portfolio will provide the ideal platform in further helping to increase ATI?s presence within the European retail channel and gamer community?. Jean-Marc Dupuis, Vice President Sales and Marketing with Creative Labs Europe, added, ?Our vast infrastructure and strong retail market knowledge in Europe will ensure that ATI products get the best visibility across the European retail market?. Creative Labs Europe adds to an existing strong portfolio of official partnerships that ATI currently enjoys including Creative Labs Asia. ATI

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